👋🏻 Hi, I'm Michelle
I helped increase abandoned cart recovery by up to 13%, reduced sales bottlenecks by decreasing merchant account creation time from 70+ days to minutes, and streamlined business expense reconciliation, eliminating weeks of manual work from financial workflows.
10+ years experience
Designing across companies like Bolt, Capital One, and C.H. Robinson — from startups to enterprise.
E-commerce, Fintech, & Logistics
Deep domain expertise in high-stakes industries where design directly impacts revenue and operations.
B2B, B2B2C, and SaaS Products
Designing scalable systems that serve multiple user types — from internal tools to customer-facing platforms.
How I work
I bring a mix of strategic thinking, systems design, and hands-on building to every project.
Product strategy & problem framing
I partner closely with product and engineering to identify high-impact opportunities and translate complex problems into clear product direction. My work focuses on connecting user needs, business goals, and technical realities to drive meaningful outcomes.
Designing for complex systems
I specialize in simplifying complex platforms — from financial infrastructure to multi-surface product ecosystems. I think in systems, ensuring solutions scale across workflows, teams, and evolving product architectures.
Rapid exploration & modern tooling
I move quickly from idea to working prototypes, using AI tools, rapid prototyping, and lightweight development to explore solutions early. This approach helps teams validate ideas faster and make more confident product decisions.
An AI-assisted exploration tool for finding better campsites, routes, and light
Summary
RoamsWild is a location discovery tool designed to reduce decision fatigue for outdoor travel. Instead of relying only on static pins and user reports, it uses terrain data, road networks, and weather signals to surface high-potential campsites and photo locations.
Results
Built as a passion project, it explores how calibrated data and thoughtful heuristics can support real-world decisions without over-automating the experience.
5+
Data sources integrated
AI
Assisted scoring
Solo
Design & development
Reducing the merchant account creation process from weeks to minutes
Summary
This new onboarding process changed an unwieldy manual process to a scalable, automated flow so merchants could onboard and install products without the need for internal interference.
Results
We condensed over 40 data inputs that required information from three different user types to the necessary 11 inputs and automated creation of environments so merchants could get set up without requiring manual work by our Implementation Managers.
40 → 11
Data inputs reduced
Minutes
Instead of weeks
0
Manual work required
Doubling Conversion: Abandoned cart redesign with direct-to-checkout links
Summary
A simple redesign of abandoned cart emails that utilized direct to checkout links and a more robust merchant dashboard experience
Results
The new emails resulted in doubling recovery rate for select merchants from and average of 6% to 13% — some up to 26%, recovering $18M of potentially lost revenue.
6% → 13%*
Recovery rate doubled
$18M
Revenue recovered
26%
Peak recovery rate
Automating admin workflows and simplifying employee expense reporting
Summary
This created a direct route for cardholders to attach expense information to transactions and have it immediately available to Card Program admins for reconciliation.
Results
Cut out weeks of time from program admin's jobs and increased tax compliance by tying receipts directly to expenses and removing the need to keep and store a massive amount of paper receipts and expense reports.
Weeks
Of manual work cut
0
Paper receipts needed
↑
Tax compliance
